Don’t go looking for history anymore at what used to be The History Channel. The programming distributor that once wanted to present history, now wants to make history instead.
There’s been little notice that the History Channel has been re-branded simply as History, sometimes identified as History.com. Notice its new logo when tuning in.
Together with the change in re-branding has come a change in focus. Entertainment, and no longer history, is now the focus of History. The distributor now is focused upon attracting the under age 34 demographic. This has come at the expense of losing the above age 35 demographic, which originally was attracted to The History Channel and made it a success.
The subtle change was engineered by Nancy Dubuc, formerly of the A&E network. Dubuc wants to give History a realty based approach to programming. New programs have featured Ice Road Truckers
, Pawn Stars
, and a NASCAR based realty program, yet to be released
A week ago History broadcast the disastrously awful Jesse James’ Hidden Treasures
. This show stripped away factual history entirely, and replaced any factual history with fantasy filled treasure hunting, in pursuit of History's new focus on entertainment.
The James Preservation Trust, which represents the historical interests of the Jesse James family has given Jesse James’ Hidden Treasure
a blistering review on its blog, Leaves of Gas
, attached to its main web site, Stray Leaves
The Trust has gone so far as to make available a downloadable transcript of the program, that de-constructs the program line by line, citing the program’s falsehoods, misrepresentations, & inaccuracies, while correcting the program citing actual historical facts, all with deadly satire that exposes the true intent of the show's partcipants and producers and History’s misguided programming.