Official Site of True West Magazine, Since 1953
A Sneak Peek At Our True West Community Ad
January 15, 2009
We had fun yesterday and today creating a full page ad for this new True West Community you are helping to form here. Like all creative groups, first we form, then we storm, and finally, we perform.
We did a page capture of several of your comments and blogs and photos and sent these ideas down to our art director. He did an initial layout, but nobody was happy with it, including Daniel.
Ken Amorosano then wondered if we could take a photo looking in over saloon bat wing doors at a group of card players, but instead of cards they each have laptop computers with the True West Community Home Page burning bright on the screen.
I told Ken, on a conference call, this is a great idea but we go to press in 48 hours and it would take us several days to get clearance to shoot at Pioneer, contact the models, line up a photographer, rent a fog machine, you know the drill. Ken wondered if we had a stock photo of a saloon crowd where we could Photoshop the computers in. I told him I doubted this.
Meghan Saar went in her office and found our recent Saloon issue and showed me a couple photos. Lo and behold, one of them had a guy seated perfectly with his hands on the table. We went into Robert Ray and he set up a laptop in our photo area and took a couple shots, then imported the image of the laptop into Photoshop and married the laptop to the guy's hands. Then we uploaded this to Dan Harshberger's studio in Phoenix and he put the whole thing together and sent it back up here. We proofed it, changed a line of copy, tweaked the headline and, here it is:
This will appear in the March issue of True West, which goes out the door in two hours. Thought you'd like to get a sneak peek.
"Either you deal with what is the reality or you can be sure that the reality is going to deal with you."
—Alex Haley
We had fun yesterday and today creating a full page ad for this new True West Community you are helping to form here. Like all creative groups, first we form, then we storm, and finally, we perform.
We did a page capture of several of your comments and blogs and photos and sent these ideas down to our art director. He did an initial layout, but nobody was happy with it, including Daniel.
Ken Amorosano then wondered if we could take a photo looking in over saloon bat wing doors at a group of card players, but instead of cards they each have laptop computers with the True West Community Home Page burning bright on the screen.
I told Ken, on a conference call, this is a great idea but we go to press in 48 hours and it would take us several days to get clearance to shoot at Pioneer, contact the models, line up a photographer, rent a fog machine, you know the drill. Ken wondered if we had a stock photo of a saloon crowd where we could Photoshop the computers in. I told him I doubted this.
Meghan Saar went in her office and found our recent Saloon issue and showed me a couple photos. Lo and behold, one of them had a guy seated perfectly with his hands on the table. We went into Robert Ray and he set up a laptop in our photo area and took a couple shots, then imported the image of the laptop into Photoshop and married the laptop to the guy's hands. Then we uploaded this to Dan Harshberger's studio in Phoenix and he put the whole thing together and sent it back up here. We proofed it, changed a line of copy, tweaked the headline and, here it is:
This will appear in the March issue of True West, which goes out the door in two hours. Thought you'd like to get a sneak peek.
"Either you deal with what is the reality or you can be sure that the reality is going to deal with you."
—Alex Haley
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Comment by Bob Boze Bell on January 15, 2009 at 12:13pm -
Oh, and one more thing: the line, "Get in on the most exciting Old West action since they let the first jackass into a saloon," is totally Dan The Man Harshberger. Thanks Dan!
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Comment by Charlie Waters on January 15, 2009 at 12:34pm -
Our mutal and great friend Harsh (Dan the Man) is truly funny---a humormaster. The rest of us Kingman kids are merely poseurs who should kneel in his presence.
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Comment by Garland Courts on January 15, 2009 at 1:00pm -
You might have been seperated at birth yet again, check out the hombre on the far right.
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Comment by DieselDaze on January 15, 2009 at 2:07pm -
Hey! Thats me at the bar!
Im the taller of the two getting the drink.
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Comment by Bob Boze Bell on January 15, 2009 at 4:33pm
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The title on the photo, written at the bottom, was "Boozy Burros". We debated about leaving it, but ultimately, we knew guys like DieselDaze would claim one of them as their own. Ha.
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Comment by Stephen Lodge on January 15, 2009 at 5:08pm -
"...rent a fog machine..."
Must have been in the late 60s when word came down from the studio heads - and their (pre-political correct) bosses: that there would be no more smoke in the saloon scenes. I was working on a TV series at Columbia (Screen Gems) at the time and the special effects team was ordered to stop the smoke. I noticed the same being done on other shows (Gunsmoke, etc.); and TV Western saloon scenes haven't been the same since. Though I assume HBO's "Deadwood" must have had smokey saloons, because it was on (FCC un-controlled) cable. But I didn't have HBO back then so can't really be sure of that.
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Comment by Bob Boze Bell on January 15, 2009 at 5:22pm
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Actually, we do both on our shoots. We like to get guys with big cigars and give them a good half hour to really smoke up the saloon (the smaller the room the better and the one at Pioneer is nice and tight), then we bring in the fog machine to heighten the effects where we want them. I do think they showed smoke in the Deadwood series. Funny you should mention that because I was just looking at the High Noon catalogue and they're offering the costumes from Deadwood.
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Comment by Wade Dillon on January 16, 2009 at 10:54am -
Looks great, Bob! Inspires me to try and place an ad for my Alamo website.
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Comment by Bob Boze Bell on January 21, 2009 at 10:22am
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The date on the photo is 1905. I'm not an expert on Charleston, but isn't that a tad late for a saloon in the Cowboy's town on the San Pedro? Or not? Were the mills still open there?
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Comment by Bart Etzenhouser on January 22, 2009 at 3:36pm
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Bob,
You are quite correct about the "Old West Community" being addictive. Not sure who thought this up, but it is condierably more fun than LINKEDIN.
Bart
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