January 15, 2009
We had fun yesterday and today creating a full page ad for this new True West Community you are helping to form here. Like all creative groups, first we form, then we storm, and finally, we perform.
We did a page capture of several of your comments and blogs and photos and sent these ideas down to our art director. He did an initial layout, but nobody was happy with it, including Daniel.
Ken Amorosano then wondered if we could take a photo looking in over saloon bat wing doors at a group of card players, but instead of cards they each have laptop computers with the True West Community Home Page burning bright on the screen.
I told Ken, on a conference call, this is a great idea but we go to press in 48 hours and it would take us several days to get clearance to shoot at Pioneer, contact the models, line up a photographer, rent a fog machine, you know the drill. Ken wondered if we had a stock photo of a saloon crowd where we could Photoshop the computers in. I told him I doubted this.
Meghan Saar went in her office and found our recent Saloon issue and showed me a couple photos. Lo and behold, one of them had a guy seated perfectly with his hands on the table. We went into Robert Ray and he set up a laptop in our photo area and took a couple shots, then imported the image of the laptop into Photoshop and married the laptop to the guy's hands. Then we uploaded this to Dan Harshberger's studio in Phoenix and he put the whole thing together and sent it back up here. We proofed it, changed a line of copy, tweaked the headline and, here it is:
This will appear in the March issue of True West, which goes out the door in two hours. Thought you'd like to get a sneak peek.
"Either you deal with what is the reality or you can be sure that the reality is going to deal with you."